Monday, October 27, 2014

Top 5 Consumer Stocks To Own For 2014

Just a few days ago, prosecutors in New York issued indictments in what is being described as the biggest computer hacking scheme in U.S. history.

Paul Fishman, the U.S. attorney for New Jersey, was quoted by Bloomberg describing a "worldwide scheme that targeted major corporate networks, stole more than 160 million credit card numbers and resulted in hundreds of millions of dollars in losses." 

Some of the companies affected include 7-Eleven, French retailer Carrefour SA (CA.PA), and Nasdaq OMX Group (Nasdaq: NDAQ). Eight hundred thousand bank accounts at Citigroup (NYSE: C) and PNC Financial Services Group (NYSE: PNC) were targeted in the attack.

 

The thieves used stolen account information to withdraw money from ATMs and make credit card purchases. Three of the affected corporations sustained losses of more than $300 million, and the indictment called the losses to individual consumers "immeasurable."

Hot Cheapest Companies To Buy For 2015: Xerium Technologies Inc.(XRM)

Xerium Technologies, Inc. manufactures and supplies consumable products used in the production of paper clothing and roll covers primarily in North America, Europe, South America, and the Asia-Pacific. It operates in two segments, Clothing and Roll Covers. The Clothing segment provides various types of industrial textiles used on paper-making machines and other industrial applications. This segment offers forming fabrics, press felts, and dryer fabrics; and fabrics used in other industrial applications, such as pulp, steel, plastics, leather, and textiles manufacturing. The Roll Covers segment manufactures, refurbishes, and replaces roll covers for working rolls, including vacuum rolls and press rolls; calendar rolls; and coater rolls that are used on paper-making machines. This segment also refurbishes previously installed roll covers; provides mechanical maintenance and repair services for the internal mechanisms of rolls used on paper-making machines; and manufactures a nd repairs spreader rolls. The company markets its products through its direct sales force under Huyck Wangner, Weavexx, Stowe Woodward, Mount Hope, Robec, and Xibe brand names. Xerium Technologies, Inc. was founded in 1999 and is headquartered in Raleigh, North Carolina.

Advisors' Opinion:
  • [By Seth Jayson]

    Calling all cash flows
    When you are trying to buy the market's best stocks, it's worth checking up on your companies' free cash flow once a quarter or so, to see whether it bears any relationship to the net income in the headlines. That's what we do with this series. Today, we're checking in on Xerium Technologies (NYSE: XRM  ) , whose recent revenue and earnings are plotted below.

Top 5 Consumer Stocks To Own For 2014: Craft Brew Alliance Inc (BREW)

Craft Brew Alliance, Inc., incorporated on May 4, 1981, is an independent craft brewer. The Company is engaged in brewing, marketing and selling of craft beers in the United States. The Company operates two segments: Beer related operations and Pubs and Other. Beer related operations include the brewing and sale of craft beers from its five breweries. Pubs and Other operations primarily include its five pubs, four, of which are located adjacent to its breweries. The Company brews its Widmer Brothers, Redhook and Kona beers in each of its three mainland production breweries, including New Hampshire Brewery, Oregon Brewery and Washington Brewery. The Company also owns and operates a small manual style brewery, primarily used for small batch production at the Rose Quarter in Portland, Oregon. The Company�� beer portfolio is consisted of the Widmer Brothers, Redhook and Kona brand families. On May 2, 2011, the Company sold 42% interest in Fulton Street Brewery, LLC.

The Company�� Widmer Brothers Hefeweizen is a golden, cloudy wheat beer with a pronounced citrus aroma and flavor. This beer is usually served with a lemon slice. Its Drifter Pale Ale is brewed with generous amounts of summit hops. It also includes Drop Top Amber Ale and Rotator India Pale Ale. Initial beers in the series 924 series include the Nelson Imperial IPA and the Pitch Black IPA, which is a Pacific Northwest twist on a traditional IPA, brewed in the style of a Cascadian Dark. Beers in this brand are offered as a draft product and as a four pack for bottles. Widmer Brothers beers include Brothers��Reserve and Alchemy Project. Widmer Brothers seasonal beers are Citra Blonde, Okto, Brrr and W series.

The Redhook family of beers is consisted of sessionable (lower alcohol by volume) and approachable beers. Its Long Hammer IPA is the beer within the brand family and is English pub-style bitter ale with a bold hop aroma and profile that is not overpoweringly bitter. Its

Redhook Pilsner is a crisp, easy-! drinking, golden lager that is modeled after beers originally brewed in Plzen, Czechoslovakia. Redhook ESB is rich, full-bodied amber ale with a smooth flavor profile featuring toasted malts and a pleasant finishing sweetness. Its Copperhook Ale is copper-colored ale with caramel notes and a clean refreshing finish. The Company�� Blueline Series brand is offering from the Redhook brand family for the West Coast beer drinker. These beers are hand crafted by the brewers and are available at its Washington Brewery pub, as well as at select restaurants, bottle shops and public houses in the Seattle, Washington area. Its Brewery Backyard Series is produced at its New Hampshire brewery as a draft product available at the brewery�� pub and at select local establishments. Redhook seasonal beers include Nut Brown Ale, Winterhook Winter Ale and Wit.

The Company�� Kona Beers brand family is consisted of beers that deliver the essence of the Hawaiian Islands that is Always Aloha. The Company�� Longboard Island Lager is a traditionally brewed lager with a delicate, slightly spicy hop aroma that is complimented by a fresh, malt-forward flavor and a smooth, refreshing finish. Its Fire Rock Pale Ale is a crisp, Hawaiian Style pale ale with pronounced citrus and floral hop aromas and flavors that are backed up by a generous malt profile.

Kona seasonal beers include Koko Brown Ale, American brown ale with a deep amber color and rich mahogany hues. This ale has a smoky, roasted nut aroma and flavor, with a coconut twist. Koko Brown Ale is Kona�� spring seasonal. Its Pipeline Porter is smooth and dark, with a roasty aroma and earthy flavor. This ale is brewed with fresh 100% Kona coffee. Its Wailua Wheat is golden, sun-colored ale with a bright, citrusy flavor. This beer is brewed with a touch of tropical passion fruit to impart a slightly tart and crisp finish. Kona offers two variety packs: Island Hopper variety 12-packs and Big Kahuna variety 24-packs. Both packages include the brewe! ry�� Lo! ngboard Island Lager along with Fire Rock Pale Ale and then two of its Aloha series seasonal offerings: Koko Brown, Wailua Wheat and Pipeline Porter.

The Company competes with Heineken, Corona Extra and Guinness.

Advisors' Opinion:
  • [By Louis Navellier]

    The fantastic performance and growth of this company was noted by Portfolio Grader back in August and the stock was upgraded to an A. Shares of SAM stock remain a “strong buy” at the current price. When it comes to beer stocks to buy now, this is one of the most tempting.

    Best Booze Stocks to Buy Now -�Craft Brew Alliance (BREW)

    Craft Brew Alliance (BREW) makes craft beers under three very popular brands for beer aficionados. The Widmar Brothers, Redhook and Kona brands of beer have all received rave reviews … and that’s just one reason BREW is one of the best beer stocks to buy now.

  • [By Chris Katje]

    Publicly traded Craft Brew Alliance (BREW) is the owner of three key craft beer brands. The company, through two mergers, owns the brands Redhook, Widmer, and Kona. One of those brands (Redhook) has a partnership coming with Buffalo Wild Wings that could create coverage of the company's stock and blow revenue estimates out of the water.

Top 5 Consumer Stocks To Own For 2014: K12 Inc (LRN)

K12 Inc. (K12), incorporated in December 1999, is a technology-based education company. K12 offers curriculum, software systems and educational services designed to facilitate individualized learning for students primarily in kindergarten through 12th grade, or K-12. The Company provides a continuum of technology-based educational products and solutions to districts, public schools, private schools, charter schools and families. Its products include Curriculum, Pre-K and K-8 Courses, Online School Platform-Learning Management System, High School Courses, Innovative Learning Applications, School Management Systems and PEAK12. Its managed public schools includes Full-time virtual schools and Blended schools, which includes Flex schools, Passport schools, Discovery schools and Other blended schools. Its institutional Business includes K12 curriculum, Aventa curriculum, A+ curriculum, Middlebury joint venture, Pre-kindergarten and Post-secondary. Its international and private pay business includes Managed private schools, The Keystone School, George Washington University Online HS, K12 International Academy, IS Berne, WEB and Independent course sales (Consumer). In April 2011, it acquired the operations of the International School of Berne (IS Berne).

Curriculum

K12 has the digital curriculum portfolio for the K-12 online education industry. The K12 curriculum consists of online lessons, offline instructional kits and materials, and lesson guides and other ancillaries. The Company offers a catalog of courses designed to teach concepts to students from pre-kindergarten through 12th grade, as well as curriculum for use in post-secondary online programs. A single year-long K12 course generally consists of 120 to 180 instructional lessons. Each lesson is designed to last approximately 45 to 60 minutes, although students are able to work at their own pace. With the acquisition of the curriculum portfolios of KCDL (Aventa), AEC (A+) and Kaplan Virtual Education (KVE), as well as the MI! L joint venture, the Company has nearly 700 courses across kindergarten, elementary, middle and high school, including world languages. This combined portfolio contains over 100,000 hours of instructional content and over one million visual, audio and interactive instructional elements in the Company's asset repository.

The Company's K12 online lessons or curricula are accessed through a learning management platform, which the Company calls its Online School (OLS) for K- 8students and the eCollege platforms for high school students, as well as a number of other common industry platforms for students who access Aventa and A+ curricula. Many of the Company's courses utilize learning kits in conjunction with the online lessons to maximize the effectiveness of its learning systems. In addition to receiving access to the Company's online lessons through the Internet, each K-8 student receives a shipment of materials, including textbooks, art supplies, laboratory supplies (such as microscopes, scales, science specimens) and other reference materials which are referred to and incorporated in instruction throughout its curriculum. The Company's courses are generally paired with a lesson guide. Lesson guides work in coordination with the online lessons and include overview information for learning coaches, lesson objectives, lesson outlines and activities, answer keys to student exercises and suggestions for explaining difficult concepts to students.

Pre-K and K-8 Courses

From pre-kindergarten through 8th grade, the Company's courses are generally categorized into seven major subject areas: English and language arts, mathematics, science, history, art, music and world languages. The Company's curriculum includes all of the courses that students need to complete their core kindergarten through 8th grade education; a new pre-K offering students to core subjects through cross-curricular thematic units, building initial and fundamental relationships among concepts. Its learning! systems ! offer the flexibility for each student to take courses at different grade levels in a single academic year, providing flexibility for students to progress at their own level and pace within each subject area.

The first phase of the Company's K12 second generation elementary language arts program is designed to deliver interactivity and make instruction even more engaging while integrating rewards, interactive practice and a virtual world. The Company's Fundamentals of Geometry and Algebra course completes its K-8 math offering. These courses support students at various skill levels through targeted, timely remediation, embody the Common Core State Standards (CCSS) and include media integration. In addition, the flexibility of the Company's learning systems allows the Company to tailor its curriculum to state specific requirements. For example, the Company has developed 62 courses specifically created for the public schools standards in 13 states. In addition to the ongoing evolution of the Company's K-5 Math+ program, the Company has also created over 80 custom Math+ sequences to serve specific state needs. The Company continues to migrate K12 K-8 courses from its legacy content management system (CMS) to its new CMS.

Online School Platform-Learning Management System

For the Company's K12 curriculum users in grades K-8, the Company provides a learning management system, its OLS platform. The OLS platform is an adaptive, intuitive, Web-based software platform that provides access to the Company's online lessons, its lesson planning and scheduling tools, as well as its progress tracking tool which serves a key role in assisting parents and teachers in managing each student's progress. The OLS is also the central structure through which students, parents, teachers and administrators interact using K-mail and Class Connect (the Company's integrated synchronous session scheduler). Students, parents and teachers can access the Company's online tools and lessons through t! he OLS fr! om anywhere with an Internet connection. The Company licenses a third-party learning management system for uses in its high school program.

High School Courses

The curriculum available to high school students is broader and varies from student to student. Students also are able to select from a range of electives. The Company has augmented its lab program for lab science courses with the creation of alternate kit-free science labs for the formerly kit-based high school science labs in order to provide a more flexible and robust lab program across its physical science, earth science, biology, chemistry and physics courses. The Company's overall lab program includes traditional kit-based labs based on either shipped-in or household materials, virtual labs, video-based labs, data-collection and data-manipulation labs, and field studies. Across all subject areas, the K12 core curriculum accounts for approximately 90% of the Company's high school course enrollments. It also offers curriculum marketed as its Aventa Learning by K12 product line. Aventa courses are written to national academic standards and each of Aventa's 22 AP courses has been reviewed and approved by The College Board. Aventa's online courses are developed by subject matter experts designed by multimedia teams and delivered by high school instructors. Aventa classes are primarily delivered over the Internet and use a variety of interactive elements to keep students engaged throughout.

The Company has A+ courseware, which is in use in over 5,000 public and private K-12 schools, charter schools, colleges, correctional institutions, centers of adult literacy, military education programs and after-school learning centers. The A+nyWhere Learning System provides an integrated offering of instructional software and assessment for reading, mathematics, language arts, science, writing, history, government, economics and geography for grade levels K-12. In addition, AEC provides assessment testing and instructi! onal cont! ent for the General Educational Development (GED) test. AEC products are designed to provide for LAN, WAN and Internet delivery options and support Windows and Macintosh platforms. Spanish-language versions are available for mathematics and language arts for grade levels 1-6.

The Company offers online world language courses and summer immersion language instruction programs through its MIL joint venture. In addition to offering powerspeaK12 language courses, this venture also offers innovative, online language programs for high school and middle school students based on the Middlebury College pedagogy. The new courses use instructional tools such as animation, music, videos and other elements that immerse students in new languages. Beginner French, Chinese and Spanish for high school students, as well as Chinese, French, Latin, Spanish and German courses for middle and high school students are available and additional courses are in development. The joint venture has expanded the Middlebury-Monterey Language Academy (MMLA), a foreign language immersion summer program for middle and high school students, which includes a day academy for middle school students, as well as the Company's four-week residential academy with instruction in Arabic, Chinese, French, German, Italian and Spanish at multiple college campuses.

Innovative Learning Applications

The Company has created tools that allow for more rapid mobile and tablet curriculum or content deployment across platforms for deeper markets penetration. Seven additional mobile applications were delivered during the fiscal year ended June 30, 2012 (fiscal 2012), for a total of 15 applications available for download. These apps have been downloaded over 400,000 times. It offers applications for the iPhone, Android phones and Android tablet marketplaces, adapting many of its curriculum features for the mobile application space. An active educational games initiative is delivering new methods for engagement, practice and r! eview of ! K-12 concepts, including narrative/immersive styles, rewards, persistent data, complex algorithms. The Company has delivered a total of nine interactive games and an innovative review and practices portal called Noodleverse. Noodleverse includes over 1,700 activities and is designed for K-2 students in conjunction with a new language arts program.

The Company has delivered alternatives for its educational partners who desires materials-free curriculum. This includes converting over 59 existing materials-based high school Science labs into interactive virtual labs and video lab This laboratory is performed at a lab bench with all the materials and with the same procedures high school students would use in a physical chemistry laboratory. During fiscal 2012, the Company had converted 35 K12 textbooks used across 57 courses into an electronic format, including textbooks, reference guides, literature readers and lab manuals. This digital delivery ability enables the Company to offer options to the Company's customers through interactive online books that enhance the student's reading experience reinforce the student's learning approach and create a new method for delivering book and print materials. Each offline book is converted into an electronic book format with a custom user interface to be viewed through a standard Web browser or a commercially available electronic reader (Kindle and Nook).

The Company has learning management systems and can build courses that are adaptive, which enable individualized learning experiences as the course adapts at key points to student behavior and input. The Company's MARK12 reading remediation product captures individual students' successes and challenges as they practice phonemic awareness, alphabetic principles, accuracy and fluency, vocabulary and comprehension. The program serves the individual student more exercises, practice and review in areas of difficulty. During fiscal 2012, the Company launched a pilot program for school year call! ed Nation! al Math Lab, designed as a controlled study with randomly selected treatment and control groups from a pool of students in grades 5-10 identified as significantly below grade level in math. The Company continues to explore opportunities to enhance student engagement through strategic use of relevant multimedia. Multimedia is specifically used as appropriate for the subject matter.

School Management Systems

School Management Systems (SAMS) is the Company's student information system. SAMS is integrated with the OLS and several other systems, including the Company's Online Enrollment System that allows parents to complete school enrollment forms online and its order management system that generates orders for learning kits and computers to be delivered to students. SAMS stores student-specific data and is used for a range of functions, including enrolling students in courses, assigning progress marks and grades, tracking student demographic data, and generating student transcripts. The Company has TotalView a range of online applications that provides administrators, teachers, parents and students a unified view of student progress, attendance, communications, and learning kit shipment tracking. TotalView includes a means of documenting student engagement in required classroom activities, identification of those students struggling with grade level state content standards, and previous year's performance on state tests. TotalView also includes K-mail, the Company's internal communications system. Through K-mail, administrators and teachers can communicate electronically with learning coaches and students. TotalView also includes an enrollment processing and tracking tool that allows it to closely monitor and manage the enrollment process for new students.

PEAK12

The Company has an online learning solution called PEAK12. This solution simplifies a district's management of online learning by consolidating multiple solutions on a single platform. It allow! s adminis! trators and teachers to manage enrollments, programs and performance tracking, alerts and reporting across multiple online solutions from a single solution. In addition, through the PEAK12 library, districts can search, build, provision and publish content or course modifications or new course solutions using various online learning assets. PEAK12 provides unparalleled capabilities for districts wanting to operate multiple solutions or catalogs from a single place and offers personalization features that can be managed at the district, school or teacher level.

The Company competes with DeVry, Inc., Pearson PLC, White Hat Management, LLC, National Network of Digital Schools Management Foundation Inc., Apex Learning Inc., Compass Learning, E2020 Inc., OdysseyWare, PLATO Learning, Inc., Rosetta Stone Inc., Houghton Mifflin Harcourt, McGraw-Hill Companies, Pearson PLC., The Laurel Springs School, the National Connections Academy and Florida Virtual School.

Advisors' Opinion:
  • [By Roberto Pedone]

    One stock that's starting to trend within range of triggering a major breakout trade is K12 (LRN), which offers proprietary curriculum and educational services created for online delivery to students in kindergarten through 12th grade. This stock has been a top target of the bears over the last three months, with shares down sharply by 43%.

    If you take a look at the chart for K12, you'll notice that this stock has been trending sideways for the last month, with shares moving between $19.47 on the downside and $21.62 on the upside. Shares of LRN have now just started to spike higher back above its 50-day moving average of $20.09 a share. That move is quickly pushing shares of K12 within range of triggering a major breakout trade above the upper-end of its recent sideways trading chart pattern.

    Traders should now look for long-biased trades in LRN if it manages to break out above some near-term overhead resistance levels at $20.77 to $21.17 a share, and then once it takes out more key overhead resistance at $21.62 a share with high volume. Look for a sustained move or close above those levels with volume that hits near or above its three-month average volume of 519,295 shares. If that breakout hits soon, then LRN will set up to re-fill some of its previous gap down zone form October that started just above $28 a share. This stock could easily make a monster move if it breaks out into that gap with volume, just like CNDO did.

    Traders can look to buy LRN off any weakness to anticipate that breakout and simply use a stop that sits right below some key near-term support levels at $19.47 or around $19 a share. One can also buy LRN off strength once it starts to take out those breakout levels with volume and then simply use a stop that sits a comfortable percentage from your entry point.

  • [By Rick Aristotle Munarriz]

    Bloomberg via Getty Images Companies can make brilliant moves, but there are also times when things don't work out quite as planned. From an online educator getting schooled to a PC dinosaur showing signs of coming back to life, here's a rundown of the week's best and worst in the business world. Hewlett-Packard (HPQ) -- Winner PC sales continue to slide, but market leader HP is turning things around. Industry tracker IDC may have served up some grim metrics for the state of desktops and laptops -- global PC shipments were down by nearly 8 percent, making this the sixth consecutive quarter of slipping sales -- but IDC estimates that HP bucked the trend by shipping more computers than it did a year earlier. The trend is even better domestically. HP was already having a good week when CEO Meg Whitman explained why she felt her company was well-positioned to thrive in the future. The IDC report suggests that HP's rosy future is now. K12 (LRN) -- Loser Online learning has come under fire in recent years. Are the students engaged enough? Is the education effective? Are the cost savings worth the shortcomings of the virtual classroom? We still don't have all of the answers, but we may be seeing enrollments peaking. Shares of K12 were slammed this week after the provider of Web-based curriculums for grade school students posted a disappointing outlook. K12 saws enrollments increased by a softer than expected 6 percent in its latest quarter. K12 also now sees revenue for the entire fiscal year that ends in June clocking in between $905 million and $925 million. Analysts were perched at $988 million. Ouch. That's not a passing grade. Microsoft (MSFT) -- Winner HP wasn't the only winner in IDC's review of the PC industry during the third quarter. Four of the five largest PC makers in this country saw their shipments increase. The lone holdout was Apple (AAPL) experiencing an 11 percent slide in Mac and MacBook sales during the period. That's sweet news for Mic

  • [By Garrett Cook]

    Non-cyclical consumer goods & services shares dropped around 0.20 percent in today’s trading. Top decliners in the sector included K12 (NYSE: LRN), China Nepstar Chain Drugstore (NYSE: NPD), and Du Pont (NYSE: DD).

  • [By Lauren Pollock]

    K12 Inc.(LRN) said its average student enrollments for the fiscal first quarter came in below the company’s expectations. Shares dropped, as the online-education company also offered revenue guidance for the fiscal year below Wall Street estimates.

Top 5 Consumer Stocks To Own For 2014: Phillips-Van Heusen Corporation(PVH)

PVH Corp. designs and markets branded dress shirts, neckwear, sportswear, footwear, and other related products worldwide. The company?s Calvin Klein Licensing segment licenses Calvin Klein Collection, ck Calvin Klein, and Calvin Klein brands for sportswear, jeanswear, underwear, fragrances, eyewear, men?s tailored clothing, women?s suits and dresses, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, leather goods, home furnishings, and accessories; and to operate retail stores. Its Wholesale Dress Furnishings segment markets dress shirts and neckwear principally under the ARROW, Calvin Klein, ck Calvin Klein, Calvin Klein Collection, IZOD, Eagle, Sean John, Donald J. Trump Signature Collection, Kenneth Cole New York, Kenneth Cole Reaction, JOE Joseph Abboud, DKNY, Tommy Hilfiger, Elie Tahari, J. Garcia, and MICHAEL Michael Kors brands. The company?s Wholesale Sportswear and Related Products segment offers sportswear, including men?s knit and w oven sport shirts, sweaters, bottoms, swimwear, boxers, and outerwear principally under the IZOD, Van Heusen, ARROW, Geoffrey Beene, Timberland, and Calvin Klein brands; and women?s sportswear, including knit and woven sport shirts, sweaters, bottoms, and outerwear under the IZOD brand. Its Retail Apparel and Related Products segment provides men?s dress shirts; neckwear and underwear; men?s and women?s suit separates; men?s and women?s sportswear, including woven and knit shirts, sweaters, bottoms, and outerwear; men?s and women?s accessories; sportswear; and men?s fragrance. The company?s Retail Footwear and Related Products segment offers casual and dress shoes for men, women, and children; and apparel and accessories. The company was formerly known as Phillips-Van Heusen Corporation and changed its name to PVH Corp. in June, 2011. The company was founded in 1881 and is headquartered in New York, New York.

Advisors' Opinion:
  • [By Jonas Elmerraji]

    Large-cap apparel stock PVH (PVH) is a perfect case in point. While PVH's 18% rally would be stellar performance during a normal year, 2013 has been anything but normal for stock investors, so shares have actually underperformed the broad market by 8.3% since the calendar flipped over to January. But the price action in PVH points to shares making up the difference.

    PVH is currently forming a cup and handle pattern, a classic bullish price setup that's formed by a cup-shaped rounding bottom in shares that's followed up by a short-duration channel down. The buy signal comes on a move through the pattern's price ceiling at $135. Since PVH is testing that $135 resistance level this week, we could see a buy signal in PVH sooner rather than later.

    LKQ is currently forming a rectangle pattern, a consolidation setup that's formed by a horizontal resistance level above shares at $34 and horizontal support at $31. The rectangle gets its name because it basically "boxes in" shares of a stock -- the break outside of the box is the trade to take. So if LKQ pushes above $34, then it's time to buy.

    Even though consolidation setups -- such as the rectangle in LKQ -- move price action sideways, they come with directional bias in tow. Since LKQ's price action leading up to the rectangle was bullish, it's more likely to break out from the setup to the upside. While it's close now, it doesn't become a high-probability trade until $34 gets taken out.

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